Hospitality · Concept - self-initiated
Independent pub
A pub in the hills above Leeds, doing food seven days, with a beer garden looking out over the fells and no table booking system.
Built in 3 days
- Leeds
- Fixed prices
- No VAT
Broadsheet Full-bleed flat colour panes butted together, one radius value in the whole design, and no shadows anywhere. Separation is colour alone. Open it on its own →
The problem
The menu was a PDF last changed in 2019. Most of the village has one bar of signal on the top road, so most of the people opening it were stood in the car park holding their phone up to the window, waiting for it to load.
What I did
- Menu as real text on the page, one file to edit, readable at arm's length.
- Kitchen hours and last orders above the fold, because that is the question.
- Booking button that opens the phone dialler on mobile and shows the number on desktop.
- Sunday roast and the events list given their own addresses, so they can be shared.
What it proves
The same standards as paid work: a performance budget it has to come in under, WCAG 2.2 AA as a floor rather than a finish, and no page that takes six seconds on a phone. Nobody briefed this and nobody signed it off, which is the honest limit of what a concept can show you.
The next step
Let's find out if I'm the right fit.
Twenty minutes on the phone. You tell me what isn't working, I tell you what I'd do and what it costs. If it's not me you need, I'll say so.
Or call 07700 900123. I reply within one working day.